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In any marketplace finding the price to ask for your product or service that appeals to customers but does not cut you out of profits is a tough balancing act. Pricing at what you think you deserve for your work may suit your self image but it might mean your product or service will not sell.

A big factor is the competition because if someone else comes into the market with a similar product for a little less, they can steal your market share. But on the other hand selling too low means losing margin which means at some point you lose money so why be in the marketplace at all?

This dilemma is just as much of a challenge when selling your product online in a digital marketplace like Clickbank as it is outside of cyberspace. The market does decide your prices and you will live or die in their market based on the quality of your product, how well known what you have to offer is and the relationship between price and value. All of these things are age old market principles that are unchanged just because our marketplace and our product has all gone digital.

The other school of thought says that you can set your price higher to reflect the high quality product and realize a larger profit per unit on each sale. This may increasingly result in fewer affiliates selecting your product on Clickbank however the sales they do generate gives you a higher return per unit. It is possible that the end result might be a wash so deciding which strategy you should select is intutive and may be an area worth some experimentation to see which enterprise works best for you.

You should not alter your price too much on a single product. If customers see your price shifting round, they lose faith in you as a merchant. The easiest way to “experiment” with pricing is to set a price on a product, observe its sales after which sell a very comparable product at a special price and proceed to compare the results. While other components influence sales, you possibly can develop a model which can serve as a strong pricing strategy. And after you have that, you are able to compete within the Clickbank market successfully for the long term.

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