Promotional Products As Marketing Strategy
Last Updated on Saturday, 9 October 2010 08:50 Written by Mollie Suzzaana Saturday, 9 October 2010 08:50
Wherever we go, we see freebie given by certain brands of goods and services. These giveaways help promote the company, brand and organization giving it. These freebies are specially made to be useful and handy to the receivers. They can carry it anywhere and be reminded of the brand name of the product. The brands of the company giving the product are visibly printed on the promotional products.
A promotional product is an item that bears the name and logo of companies. It is often given in promotion of a brand, seminar, company giveaways, etc. You see these items everywhere like promotional pen, mug, t-shirts, cap, bags, pillows, etc. It often represents the company giving it so it’s available in many sizes and colors.
When we buy items from brands giving freebies, we get more value of our money. It’s because promotional items are always useful to consumers. We do not only use the products we bought but we also use the giveaways. In short, we get double value of our money.
In order to always get promotional items, we need to choose particular brands. We should always buy from brands that gives freebies so we get our money’s worth. But, we should carefully select the company because some manufacture goods with poor quality. That’s why they always give promotional items in order to compensate for low quality goods. If we get the wrong brand, we have to switch to others producing high-quality goods.
To know where to get promotional goods, check the stores where different brands are sold. There is always a chance that we’ll find brands that gives promotional goods. We can also check online distributor websites in the internet because they usually have giveaways. Many online buyers take advantage of the benefits that distributors often give.
Companies use the idea of giving promotional product because it is one solid marketing strategy. The idea of giving away freebies to consumer has existed since the 1950′s. Aside from marketing a specific brand, companies give promotional items as token to loyal customers.
To measure effectiveness of this marketing strategy, various studies were done. It was discovered that product buyers given freebies often return to buy products again. Customer loyalty is often attained by companies with their efforts in giving promotional items. This is because customer loves to receive rewards and gifts.
Aside from customer loyalty, experts found that consumers receiving freebies often remember brand names easily. This is because the freebies are well marked with brand names or logos so consumers see them often. Since promotional items are useful, consumers see them always and thus, make them recall brands. When people remember brands names, they have the tendency to always buy products from that brand.
Despite the simplicity of other promotional items, it is still effective in advertising brands. Promotional products are not only given to consumers but also to company employees. This encourages employees to work well in the company and help it become successful. People value the gifts they receive and they can do anything to show their gratitude.